We liked the green container. It's easy to find in your makeup bag, and the leaf shape doesn't negatively effect the application technique. Photographing the highly reflective packaging wasn't as easy, but you get the idea.
The brush is oblong shaped and leans toward a chunky style. It appears to be plastic, not bristly, as that is likely part of the fiber-free elements. The formula is on the thicker side, and we were able to apply it without clumps or smears. We tested it several times before relating our experiences.
If you want to 'go green,' then this is the mascara for you. If you want a long wearing 'jumbo lash' look, then Physicians Formula fails to deliver the big, thick, dramatic lashes it advertises if worn for an entire day. What we first noticed is that we looked tired around 4pm. The reason for this is that the mascara wears off in an even smudgy hue under the eye creating a dark circle effect just under the lower lash line. Any of the lengthening benefits of the mascara were gone by mid-day, and the under eye area is apparently where they reappeared. We continued to test the Organic Wear, and removed it with our regular eye make-up remover. After taking a shower, a lighter version of that smudged hue was under the eye again. We found ourselves using make-up remover twice.
While we applaud Physicians Formula for going green, Organic Wear doesn't measure up to the high standards of the competitive mascara industry. We are not going to formally dis this product though because considering everything it doesn't have, it performed better than most might expect.
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